With most consumers now turning toward the internet for answers to their needs, it’s more vital than ever for businesses to have a strong search engine showing. Search engine optimisation is the art and science of getting your website to display prominently on the first page of a search engine’s results page. Because Google is the most popular and widely used search engine, it makes sense for SEO strategies to focus primarily on appealing to Google’s search algorithms.
Marketing, in general, is the process of building up a customer base and generating sales through a variety of available channels. For the most part, marketing activities fall within one of two definitions: inbound or outbound marketing tactics. A successful business may utilize a combination of the two options, but inbound marketing is a frequently overlooked and powerful solution for many businesses, especially ecommerce and related fields that do well with automation.
Inbound marketing can be thought of as “passive”
I have been interested in “keyword research” for a few years now having been inspired by Nick Eubanks and his various blog posts and his course on the subject. I don’t think today it should really be called keyword research but maybe something like “search query analysis” as users input much more than just keywords into the search engines these days such as questions, full sentences and even mathematical calculations.
This post is not here to compete with the amazing content that is already out there on the web regarding how to do keyword research,
Whilst working at my last job, I was surrounded by developers and not much else in terms of staff which was a great a learning environment for me, I think that is one of the great things I got out of that last job as there was little else going for it (more on that in another blog). Being surrounded by developers meant I had to listen to their thoughts, ideas and workflows all day, at times I was yawning a lot and at other times I was in awe!