What is an XML Sitemap and How Should You Optimise It

what is an XML sitemap

You can build the most technically elaborate website using just about any platform or codebase available. It can have the best layout, beautiful images and clear and concise articles. But how is anyone going to find it?

When you launch your website, it isn’t good enough to assume “If you build it, they will come,” because they won’t, unless you have some tools in the background to let the search engine spiders know your site is up and ready for crawling,

What is IGTV – Instagram takes on Youtube.

What is IGTV

It’s been a while since I wrote anything and I have barely touched upon “Social Media” however I think Instagram certainly requires further attention by business owners, Youtube has long been considered the 2nd largest “Search Engine” by us boring online marketing geeks after the main Google search interfaces we all think of, but with the massive audience that Instagram commands this may no longer be the landscape. Instagram celebrated its milestone achievement of reaching one billion users by introducing Instagram TV,

What is a Google Penalty?

What is a Google Penalty

With most consumers now turning toward the internet for answers to their needs, it’s more vital than ever for businesses to have a strong search engine showing. Search engine optimisation is the art and science of getting your website to display prominently on the first page of a search engine’s results page. Because Google is the most popular and widely used search engine, it makes sense for SEO strategies to focus primarily on appealing to Google’s search algorithms.

What is Inbound Marketing?

what is inbound marketing

Marketing, in general, is the process of building up a customer base and generating sales through a variety of available channels. For the most part, marketing activities fall within one of two definitions: inbound or outbound marketing tactics. A successful business may utilize a combination of the two options, but inbound marketing is a frequently overlooked and powerful solution for many businesses, especially ecommerce and related fields that do well with automation.

Inbound marketing can be thought of as “passive”

My Keyword Research Stack

keyword research

I have been interested in “keyword research” for a few years now having been inspired by Nick Eubanks and his various blog posts and his course on the subject. I don’t think today it should really be called keyword research but maybe something like “search query analysis” as users input much more than just keywords into the search engines these days such as questions, full sentences and even mathematical calculations.

This post is not here to compete with the amazing content that is already out there on the web regarding how to do keyword research,

Page Speed – not everything is as it seems!

Page Speed for SEO and UX

Whilst working at my last job, I was surrounded by developers and not much else in terms of staff which was a great a learning environment for me, I think that is one of the great things I got out of that last job as there was little else going for it (more on that in another blog). Being surrounded by developers meant I had to listen to their thoughts, ideas and workflows all day, at times I was yawning a lot and at other times I was in awe!