What is a Keyword

A keyword is a single or multiple word phrase or query that you submit into a search engine when searching for something. Recently you might have also done a search using a voice-activated search. Keywords, also known as search queries come in a variety of forms and an example of these might be…

Head Term = Boats For Sale

Mid Tail = Used Boats For Sale

Long Tail = Used Boats For Sale In Miami

 

Typically at the head term level, the amount of traffic is considerably higher than long tail, however, longer tail search terms normally have more specific intent behind them and can often convert at a better rate.