What is UX (User Experience)

UX (User experience). Don’t confuse it with UI (User Interface).

UX is a critical consideration in the design and production of applications when it comes to marketing success or failure. UX and UI go hand in hand together.

UX focuses on…

  • User flows and visitor journeys
  • Mobile vs desktop layouts
  • Site structure and architecture


A good UX means a site or app have developed their product to ensure the following have been delivered to a high standard:

  • Useful
  • Usable
  • Desirable
  • Findable
  • Accessible
  • Credible
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