What is UX (User Experience)
UX (User experience). Don’t confuse it with UI (User Interface).
UX is a critical consideration in the design and production of applications when it comes to marketing success or failure. UX and UI go hand in hand together.
UX focuses on…
- User flows and visitor journeys
- Mobile vs desktop layouts
- Site structure and architecture
A good UX means a site or app have developed their product to ensure the following have been delivered to a high standard: